PPX Digital, Inc., d/b/a Uptick (“Uptick”, “we”, “us” or “our”), is committed to protecting your privacy. Because we gather certain types of information about our users, we want to help you understand the terms and conditions surrounding the collection and use of that information. Our pledge is to use our best reasonable commercial measures to safeguard any personal information that you provide us, and to make every reasonable effort to use this information only as you choose.
The goal of this privacy policy (“Privacy Policy”) is to advise you of the online privacy practices of uptick.com (“Site”) and the services it provides (“Services”) and to describe the choices you have about the way the information collected on this Site and the Services is used.
In many situations, we process personal information on behalf of our publishing partners (“Partners”) who have integrated Uptick’s technology on their websites (“Partner Sites”) For large parts of its business, Uptick’s Partners determine the purposes and means of processing Personal Information, making Uptick a data processor or service provider in relation to that information. Accordingly, to learn more about how your Personal Information is processed by these Partners and to exercise your data rights in relation to the Personal Information for which these Partners as a controller or business, you should contact those Partners directly. This Privacy Policy also applies to the situations where we are responsible for determining the purposes and means of processing your information (i.e., we are acting as a “controller” or “business” in relation to your data).
For the purposes of this Privacy Policy, “Personal Information” refers to information that identifies or could reasonably identify a known individual. This Privacy Policy only applies to Personal Information and other information collected by us from: (i) visitors to the Site (“Site Visitors”); (ii) our current and prospective Partners through our Services; and (iii) people applying for employment with Uptick (“Employment Applicants”). If you have questions about this Privacy Policy, contact us at privacy@uptick.com.
Uptick provides Services to its Partners that allow you to receive offers, promotions, coupons and discounts to interact with other marketing services (including during or after a transaction) (collectively, “Offers”) from third-party advertisers (“Advertisers”), displayed on Partner Sites. We do not share Your Personal Information with our Advertisers.
As you interact with the Site or Services, Uptick may ask you to provide Personal Information to us via inputs/uploads on the Site, and through telephone calls, letters, emails, texts and other communications with you. Personal Information includes, but is not limited to, the following:
Site Visitors
Partners
Employment Applicants
Your decision to provide us with Personal Information is voluntary, but if you choose not to provide any requested information, you may not be able to take advantage of all the features of the Site or Services.
Uptick, our service providers, or our third-party partners may also automatically collect information from you when you visit our Site and use our Services through cookies and other tracking technologies. Such information does not directly identify you as an individual and may include:
Uptick may receive data, including personally identifiable or aggregate data, from our Partners that we process per a contract in place with these Partners. This may include the following information:
Usage data about your interactions with the Partner Sites and/or Offers or any communications sent on behalf of Uptick, Advertisers or Partners, including information relating to your Offer interaction, such as Offer click-through and conversion rates and viewing data.
The information that Uptick collects and stores relating to you is used to communicate to you and to provide our Services to you, including improving our technology, products and services. Uptick takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of Personal Information.
We use your information for business and commercial purposes, including to use or browse the Site, to offer our Services, to provide you with customer service, to provide security and prevent fraud, to provide marketing information about our Services, and to perform website and mobile application analytics. We also use your information for Offer targeting and suppression purposes, including display retargeting.
We may collect information from users of the Site to improve website functionality and provide a test environment for our data collection infrastructure. This also enables us to customize experiences and personalization when you are on the Site. To do so, we may process certain Personal Information, including to:
We process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests. If you are a Site visitor, Uptick will only contact you when you have provided consent and only by those means to which you consented.
We may process your information to:
We may be required to process certain Personal Information under certain laws and regulations, such as tax laws, as well as to:
To maintain a safe, secure, and trusted environment for you when you use the Site, and Services, we may use your Personal Information to ensure our terms, policies, and agreements with you and any third parties are enforced.
We may use your Personal Information to evaluate your application for employment or administer employment benefits.
We may process certain Personal Information in order to fulfill any other business or commercial purposes at your direction or with your consent.
In addition, we may use log data for various internal business purposes which include:
Uptick does not share your Personal Information with others except as indicated within this Privacy Policy or when we inform you and give you an opportunity to opt out of having your Personal Information shared. Uptick may share any of the Personal Information described in “Personal Information Collected,” above, in accordance with the sub-sections below.
Except as otherwise described in this Privacy Policy, Uptick discloses potentially personally identifying and personally identifying information only to those of our employees, contractors, and affiliated organizations that need to know that information in order to process it on Uptick’s behalf or to provide services available through the Site. We do share information as described above with our website hosting partners, data enrichment providers and other service providers who assist us in operating our Site, providing our Services or serving our users, so long as those parties agree to only use this information for the purpose for which Uptick shared it with them.
We share information about your use of the Site and Services, and your interaction with our ads on other websites with our advertising partners to provide you with targeted advertisements or marketing communications we believe may be of interest to you. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location) For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
Other than to its employees, contractors and affiliated organizations, as described above, Uptick discloses potentially personally identifying and personally identifying information in response to a subpoena, court order or other governmental request, or when Uptick believes in good faith that disclosure is reasonably necessary to protect the property or rights of Uptick, third parties, or the public at large.
If Uptick, or substantially all of its assets, were acquired, or in the unlikely event that Uptick goes out of business or enters bankruptcy, user information would be one of the assets that is transferred to or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Uptick, or the assets of Uptick, may continue to use your Personal Information as set forth in this Privacy Policy.
Uptick relies on the following lawful grounds to collect and process any personal data you may have provided:
If you are located in another jurisdiction, please know that your information may be transferred to, stored, and processed in the United States or to another jurisdiction with different data protection rules than your home jurisdiction. By using the Site and providing Uptick with information, you consent to this transfer, processing, and storage of your information. Uptick and its service providers use appropriate safeguards when transferring your personal information.
Uptick aims to take reasonable steps for you to correct, amend, delete, or limit the use of your Personal Information. If you are a customer of one of our Partners that works with Uptick and would no longer like to be contacted by them, please send your request to the Partner that you interact with directly. We will respond to any individual rights requests we receive (including from our Partners) within the time period required under applicable law.
Uptick outlines your choices below:
Your browser’s help function should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time.
If you are a resident of a jurisdiction with an applicable data privacy law, including but not limited to the General Data Protection Regulation and certain US state privacy laws, you may have certain rights available to you in relation to your Personal Information. These rights may include:
To exercise any of the rights described above, please contact us via email at privacy@uptick.com, complete this form or through any of the methods listed in the “Contact Us” section, below. We will respond to your request as soon as reasonably possible and within the timeframe required under applicable law. We will allow you to appeal any decision we make in response to such request in accordance with applicable law. To make such an appeal, please contact us using the information in the Contact Us section below with the subject line “Appeal of Decision Related to Privacy Rights Request” and provide the relevant information in the email. Depending on your jurisdiction, you may also have the right to file a complaint with your local data protection authority (including your state attorney general).
Prior to complying with your request, we will first verify your identity by comparing the information you provide with the information we have on file for you. Additionally, you may authorize an agent to make a request on your behalf. To designate an agent, please provide a written and signed document by both you and the agent that authorizes the agent to act on your behalf. You may also use a power of attorney. We will still require you to provide information to allow us to reasonably verify that you are the person about whom we collected personal information.
If you are a resident of California, please review our California Privacy Notice for additional rights that may apply to you.
Uptick will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your Personal Information to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. All information you provide to us is stored in our cloud or those of our third-party data storage providers.
Uptick cares about the security of your Personal Information. Although we cannot guarantee 100% security, we use reasonably appropriate reasonable physical, electronic and managerial procedures measures to protect your Personal Information against unauthorized use, access, modification, destruction, or disclosure. Only those employees who need access to your Personal Information in order to perform their duties are authorized to have access to your Personally Information We require our third-party service providers to use similar safeguards to those we use.
The Site is not directed to children under 16. If we learn that we have received Personal Information from a child who is under 16, we will delete the data. If you learn that your minor child has provided Uptick with Personal Information without your consent, please contact us at privacy@uptick.com.
Uptick may change its Privacy Policy from time to time in Uptick’s sole discretion. We will indicate at the top of the page the modified Privacy Policy’s effective date. We therefore encourage you to refer to this page on an ongoing basis so that you are aware of our current Privacy Policy. If required by the applicable law, we will notify you of the changes. By continuing to use the Site and Service or providing us with information following such a replacement Policy being uploaded, you agree that you will be deemed to have agreed to be bound by the Privacy Policy as changed.
Any person with a disability that prevents or restricts them from accessing this Privacy Policy through our website may request a copy of the Privacy Policy in an alternative format by contacting us at privacy@uptick.com or 1-877.319.9099.
Uptick welcomes any queries, comments or requests you may have regarding this Policy.
PPX Digital.
Attn: Legal Department
313 Datura Street, Suite 200
West Palm Beach, Florida 33401
Email: privacy@uptick.com
Phone: 1-877.319.9099
This California Privacy Notice (“Notice”) supplements our general Privacy Policy and applies to consumers who reside in California. We adopt this section to comply with the California Consumer Privacy Act of 2018 and the California Privacy Rights Act (collectively, the “CCPA”). Any capitalized or defined terms not separately defined in this Notice shall have the meanings given to those terms in our Privacy Policy or in the CCPA.
This Notice also serves as our Notice at Collection for purposes of the CCPA
Please note that this Notice only applies to the extent that we are a “Business” in relation to the processing of your Personal Information. In some cases, we process Personal Information as a “Service Provider” or “Contractor” to our Partners, and this Notice may not apply. In those situations, you may be required to reach out to our Partners directly to learn more about your privacy rights.
You can learn more about the Site and Services covered under this Notice by reviewing our general Privacy Policy.
We describe the Personal Information we have collected about consumers in the twelve (12) months preceding the effective date of this Privacy Policy in the part of our Privacy Policy titled, “Personal Information Collected” above. The information we collect includes the following:
We collect this Personal Information from sources that include our Partners and other sources referenced in the “Personal Information Collected” section above.
Under the CCPA, the disclosure of Personal Information that is necessary to provide you with personalized ads and with some of our partners may be considered “selling” or “sharing”, even if no money is exchanged. In that respect, we may disclose email addresses and contact information to other businesses and third parties that include our joint marketing partners when we host webinars and events with them within the twelve (12) months preceding the effective date of this Privacy Notice.
In addition, as is common practice among businesses that operate websites, we may also disclose certain online identifiers, information about the use of the Site, and inferences drawn about you to our social media, advertising, and analytics partners.
We have disclosed, sold, or, shared (within the meaning of the CCPA) Personal Information in all or substantially all of the categories identified above for various business or commercial purposes, including the purposes for collection identified in Section 1 above or for any purpose identified in our Privacy Policy. Additionally, along with the entities identified above, we may have disclosed the Personal Information identified in Section 1 to our own Service Providers or Contractors for our business purposes. For information regarding the purposes for which we collect and use the Personal Information we collect, please see the “Use of Your Information” and “How We Share and Disclose Your Information” sections in our general Privacy Policy.
We do not have actual knowledge that we sell or share the Personal Information of California residents under the age of 16.
If you are a California resident, you may have certain rights in relation to the processing of your Personal Information. These may include the following:
You have the right to request, no more than twice in a 12-month period, that we disclose to you the categories and specific pieces of Personal Information we have collected about you. Specifically, you have the right to request that we disclose the following to you:
We will deliver Personal Information that we are required by law to disclose to you in the manner required by law within forty-five (45) days after receipt of a verifiable request, unless we notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law. We may deliver the Personal Information to you through your account, if you maintain an account with us, or electronically or by mail at your option. If electronically, then we will deliver the information in a portable and, to the extent technically feasible, in a readily usable format that allows you to transmit the information from one entity to another without hinderance. If we receive a Right to Know request regarding information that we process on behalf of our Partner, we will also recommend that the California resident submit a Right to Know request directly with the Partner and will provide contact information for that Partner where feasible.
You have the right to request that we delete Personal Information about you that we have collected from you. If we are able to verify your identity or the identity of your authorized agent, we will respond to your request by deleting your Personal Information and, if applicable, directing any of our service providers to delete your Personal Information.
We may choose to delete Personal Information by de-identifying, aggregating, or completely erasing the information. We will specify the manner in which we delete your Personal Information. If a California resident submits a request to delete Personal Information to one of our Partners and the Partner instructs us to delete the California resident’s Personal Information, we will delete the information as required by the CCPA. If we receive a Right to Deletion request regarding information that we process on behalf of our Partner, we will also recommend that the California resident submit a Right to Deletion request directly with the Partner and will provide contact information for that Partner where feasible.
In some situations and as permitted by the CCPA, we may not be able to process your request to delete if we need to maintain your information for some legally permissible purpose (e.g., to comply with our legal obligations). We will let you know if we are unable to process your request.
You have the right to request that we correct any inaccurate information that we maintain about you.
You have the right to opt-out of the “sale” or “sharing” of your Personal Information, as those terms are defined in the CCPA. To Opt-Out, complete this form.
You have the right to limit our use of your sensitive Personal Information to the purposes outlined in Cal. Code Regs. tit. 11, § 7027(m) of the CCPA regulations. We do not collect, use, or disclose your sensitive Personal Information for purposes other than those listed in § 7027(m).
We may not discriminate against you because you have exercised any of the foregoing rights, including by:
However, we may charge different prices or rates, or provide a different level or quality of our Services, if that difference is reasonably related to the value provided to us by your Personal Information.
Only you or a person that you authorize to act on your behalf may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child if you believe we have received their information inadvertently. You may request to exercise the aforementioned rights by:
Please note that we may take steps to verify your identity and residency before granting you access to information or acting on your request to exercise your rights, as required or permitted by law. If you use an authorized agent, we may require proof of written authorization you have given to make the request. We may limit our response to your exercise of the above rights as permitted by law. We will confirm receipt of your request and comply with your request in the time period required under the CCPA.
If a request or series of requests are manifestly unfounded or excessive, we may charge a reasonable fee for processing the request(s) or may refuse to process the request(s)
California Civil Code § 1798.83 further permits California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from sharing your Personal Information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us at privacy@uptick.com or by writing us at the address found in the “Contact Us” section.
Uptick may change this Notice from time to time, and in Uptick’s sole discretion. We will indicate at the top of the page the modified notice’s effective date. We therefore encourage you to refer to this page on an ongoing basis so that you are aware of our current Notice. If required by the applicable law, we will notify you of the changes. By continuing to use the Site or providing us with information following such a replacement Notice being uploaded, you agree that you will be deemed to have agreed to be bound by the Privacy Policy as changed.